Case Study Video

eBay Retargeting

Based on user segmentation and behavior, each ad unit – originally built in Flash and then remade in HTML5 – could display dozens of combinations of headlines, background images and products.

In order to prevent having art directors comp dozens of units for client approval, we created a functional spec, design document, and content matrix, as well as a smart preview page where the user (or proofreader, or client) could select the segment and desired behavior, and preview the results in real time.

Functional Spec Document (Copy)

Functional Spec Document

Content Matrix (Copy)

Content Matrix

Content Sample 1 (Copy)

Content Sample 1

Content Sample 2 (Copy)

Content Sample 2

Content Sample 3 (Copy)

Content Sample 3