Hi, I’m Al.
And that’s Cali, about 80 lbs ago.
I’m a Bay Area-based creative lead with decades (gulp!) of digital agency experience and a background is in design, art direction, animation, and front-end development.
Since 2012 I’ve been working side by side with leaders of established global giants as well as founders of fast-growing organizations to build diverse multidisciplinary teams that can scale and sustain success.
A good friend and mentor always says, “good people are good business.” I strive to live by that and foster a work environment that's accountable and efficient without ever losing curiosity, compassion, and empathy.
The best ideas can fall flat if the execution is flawed. I believe it’s crucial to think big and sweat the details simultaneously, and this fuels my approach.
Clients
Tools
Figma, Figjam, Omnigraffle
Adobe Illustrator, Photoshop, After Effects, Premiere, InDesign
Google Docs, Sheets, Slides
Notion
Microsoft Powerpoint, Word, Excel
Sketch, Keynote
Cinema 4D
Gemini, Midjourney
HTML/CSS
Skills
Cross-channel campaign development
Branding and content strategy
Team building and management
Creative direction
Art direction and visual design
Presentation design
UX/UI and Product design
Wireframes and prototypes
Motion design (2D and 3D) and storyboarding
Video editing and post-production
Native English and Portuguese, intermediary Spanish