Hi, I’m Al. And that’s Cali, about 80 lbs ago.

I’m a Bay Area-based creative and design lead with decades (gulp!) of digital agency experience (including being embedded and functioning as an in-house creative) and a background in design, animation, and front-end development.

I believe one can sweat the details and think big all at once, and that fuels my approach to my work.

A good friend always says good people are good business. I strive to live (and lead) by that principle and to create an environment where people can be themselves and work together to solve bigger problems.

 

Since I first became a CD in 2015 I’ve been working exclusively with Google clients, supporting dozens of brands and products from Google Cloud to YouTube. Projects have included defining customer journey strategy, concepting global onboarding and growth campaigns, directing animation and video production, creating illustration libraries, and even supporting an internal engineering team with UX and product design.

And of course, hiring and managing the amazing creatives and UXers that get it all done. Most of the work is under heavy NDA but there are a few samples of projects that are out in the world.

 

Before that, I spent years as a Swiss-army knife creative working as an art director, designer, animator, video editor, front-end developer (RIP Flash), presentation specialist, and UXer.

Sometimes all at once.

There were online campaigns, microsites, events, animations, package design. I’ve designed and coded Flash websites for beer brands, animated banner and video ads for tacos, and did the layout for a self-help law book.