Work
JOUST BRANDING
JOUST
Brand identity
Logo and branding guidelines for SF-based agency.
HOW TO THINK ABOUT
Think with Google
How to Think About…
An original video series featuring insights about YouTube’s most searched marketing topics, tools, and techniques – from the Google experts who understand them best.
Our team worked on the original concept, casting, scripts, design, on-set production, illustration, animation, and editing, along with the social and marketing assets to help drive traffic to the videos. To date, several of the best-performing videos on the channel belong to this series.
YOUTUBE ADS WEBSITE
YOUTUBE ADS
Website
Creative and UX direction for the main YouTube Advertising website, which included re-imagined UX and content strategy, along with updated branding and photography – all while finding consensus from dozens of creative and marketing stakeholders across two separate brands teams.
GOOGLE LENS
GOOGLE LENS
App store content
Creative direction for the Google Lens app page in the Play Store, including imagery and description copy.
MOTION DESIGN REEL
GML ’23 VIDEOS
GOOGLE ADS
Google Marketing Live: TL;DR
Based on learnings from GML 2022 and audience insights, we created “TL;DR” – a series of intimate and snackable videos, featuring experts from Google explaining the latest and greatest in Google Ads, launched at GML 2023.
Spoiler alert: it was A.I.
Joining more than 80 creatives, managers, and editors, we pitched, scoped, designed, wrote, animated, shot, and edited 23 videos including a handful of keynote intros, in a tight timeline. Within the first month after launch, our videos had earned a 237% lift in views over the previous year, along with a 141% uptick in average view time.
FUTURE READY WITH KATIE COURIC
Think with Google
Future Ready
A video series that explores changing behaviors and new developments in the digital space, our team co-wrote, shot, and edited interviews with global industry leaders hosted by iconic journalist Katie Couric.
And this time I got to be onsite :)
GOOGLE UX RESEARCH
GOOGLE UX RESEARCH
Brand campaign
Creative and UX direction for Google UX Rearch’s website, character library, and global campaign assets aimed at reaching a broader and more diverse pool of candidates for participating in product research studies.
EBAY RETARGETING CAMPAIGN
EBAY
Brand campaign
Technical design and execution of a dynamic display ad campaign featuring hyper-targeted imagery and copy informed by engagement, revolutionizing eBay’s approach and performance standards for online marketing.