Team Building
The YouTube Crew
An in-house creative studio built for YouTube's Growth Marketing to ensure worldwide brand consistency, production efficiency, and local market relevance across all products and channels, in over 60 markets. Starting with a small kickstart team and a strategic design workflow, this team grew exponentially to incorporate new products, audiences, and services and now handles upwards of 1,000 individual projects per year across virtually every YouTube product.
Video Concepting + Production
Think with Google
To help boost Think with Google’s subscriber base and support their editorial and marketing teams, we reorganized their YouTube channel into an original content engine, rather than a mere repository of videos created to support articles on their website.
Web Design + UX
YouTube Ads
Creative and UX direction for YouTube.com/Ads, which included re-imagined UX and content strategy, along with updated branding and photography – all while finding consensus from dozens of creative and marketing stakeholders across two separate brands teams.
Brand Campaign
Google UX Research
Creative and UX direction for Google UX Research’s global campaign, including their main website and character library, aimed at reaching a broader and more diverse pool of candidates for participating in product research studies.
The campaign launched in the US in English and Spanish, as well as in Japan and India.
Video + Event Support
Google Marketing Live
Based on learnings and audience insights from GML 2022, we created “tl;dr” – a series of intimate and snackable videos, featuring experts from Google explaining the latest and greatest in Google Ads, launched at GML 2023.
In a tight timeline, we pitched, scoped, designed, wrote, shot, animated, and edited 23 videos, including a handful of keynote intros and web assets.
Just one month after launch, the videos had significantly exceeded campaign goals.
Total views
+237%
Average view time
+141%
Brand Campaign + UX
eBay
Technical design and execution of a display ad campaign featuring dynamically built ad units with hyper-targeted imagery and copy informed by platform engagement, revolutionizing eBay’s approach and performance standards for online marketing.
App Store Content
Creative direction for the Google Lens app page content in the Play Store.
Brand Design
Logo and brand guidelines for Joust, a digital marketing agency based in the Bay Area.
Motion Design
Demo reel, 2014. After Effects and Cinema 4D.