Spearheaded creative direction for the agency's largest account, orchestrating a global team of 100+ professionals including creative leads, designers, writers, UX experts, animators, video editors, and production specialists dedicated to supporting dozens of Google brand and marketing teams.

Partnered with strategy, account, and technology leads to conceptualize and scope new business engagements, successfully securing and expanding Google-related business.

Architected the scope, pitch, and talent acquisition for a multidisciplinary creative studio embedded in-house at YouTube, focusing on establishing brand consistency, elevating creative quality, and increasing production speed. Led and scaled the team from 5 to 50+ creatives in under 4 years, establishing a high-performance unit that delivered 1,000+ annual projects while maintaining quality and efficiency across various products and audience types over 60+ international markets.

Launched and directed a dedicated team for Think with Google, developing original video content and marketing strategies that more than doubled their YouTube channel’s subscriber base.

Established a specialized Google-dedicated UX and Product Design team, developing expertise in Google tools and processes for projects ranging from internal financial tools to cutting-edge LLM-training initiatives.

Clients/brands included YouTube, Google Cloud, Think with Google, Google Play, Google Ads, Brand Studio, Gemini, and many more.