Think with Google

CHALLENGE

Help boost Think with Google’s subscriber base by supporting their editorial and marketing teams, and reorganize their YouTube channel as an original content engine, rather than a mere repository of videos created to support articles on their website.

APPROACH

Partnering with TwG’s editorial and creative team, we created two original video series – and took over a third – featuring real Googlers’ unique insights to more than double TwG’s subscriber base. Along with the long-form videos, we created separate videos for social media, along with marketing materials and editorial assets.

VIDEO

How to Think About

An original video series featuring insights about YouTube’s most searched marketing topics, tools, and techniques – from the Google experts who understand them best.

Our team worked on the original concept, casting, scripts, design, on-set production, illustration, animation, and editing, along with the social and marketing assets to help drive traffic to the videos.

To date, several of the best-performing videos on the channel belong to this series.

VIDEO

The Insights Jam

Essentially an online re-creation of a real meeting, Googlers discuss Google Search trends and their implications for global marketers. The roundtable provides up-to-date data, insights, and actionable strategies for marketing plans.

VIDEO

Future Ready with Katie Couric

Hosted by iconic journalist Katie Couric, this series features conversations with Googlers and other global industry leaders about changing behaviors and new developments in the digital space.

Now in its third season, it has become one of the most popular series on the channel and a big driver of social traffic for Think with Google.