Al Nicolini

Al Nicolini

Creative + Design

BayBG.png

Bay-Area based Creative and Design Director with a decade of success building and scaling multidisciplinary teams that collaborate effectively and deliver high impact. Adept at hiring, mentoring, and inspiring talent across design, copy, and UX disciplines. Proven track record of developing brand experiences that stay cohesive across touchpoints, resonate with audiences, and support business goals.

JOUST | Branding

YOUTUBE | Creative Team Building

THINK WITH GOOGLE | Video

ABOUT ME (and my dog)

My experience

Over the past 20+ years, I've worked with some of the world's most respected brands like eBay, YouTube, Google, Sprint, Taco Bell, and Harley-Davidson. I have had the luxury to work on both the client and agency side of the equation and have the unique experience of delivering at the highest level both on creative ideation for global campaigns as well as scaling – and sustaining – the operational and strategic components of large teams and programs.

 
 

Executive Creative Director, @Google

Monks (via Firewood)
San Francisco

2015–2024

YouTube, Think with Google, Google Cloud, Ads, Gemini, Search, UX Research, Design Agencies, Play, Pay, many others


Creative Director

Epsilon
San Francisco

2015

Google My Business, Ads, Search, and Partners, plus internal Epsilon clients

Associate Director, Creative Technology

Digitas
Chicago – SF

2008–2014

eBay, Taco Bell, Kaiser Permanente, Sprint, American Express, Delta, MillerCoors, P&G, Harley-Davidson, Kraft Foods, Disney


Freelance Creative

Various
Chicago

2004–2008

Miller Lite, MGD, Nokia, Nintendo, Motorola, GM (Cadillac), Abbott Labs, Nature Made, Accenture