Al Nicolini

Creative + Design + UX + Motion

I'm a senior creative leader with over 20 years of experience working with some of the world's most renowned brands like eBay, YouTube, Google, Taco Bell, Disney, and Harley-Davidson. I have had the luxury to work on both the client and agency side of the equation and have the unique experience of delivering at the highest level both on creative ideation for global campaigns as well as scaling – and sustaining – the operational and strategic components of large teams and programs.

A major career highlight was building a creative essentially from scratch, from a mere 3 creatives at the onset to well over 100 in a 4-year period. Over the course of my career I have been responsible for hiring, mentoring, and supporting creative directors, copywriters, art directors, UXers, animators, and video editors, among others – all while working hand in hand with founders of fast-growing organizations, as well as with executives of established global giants.

As a leader, I have an unwavering emphasis on fostering a work environment that's accountable, efficient, and goal-driven without ever losing curiosity, compassion, inclusivity, and empathy. My passion’s in solving problems and building things… products, brands, pitches, campaigns, teams. What can I help you build?


YOUTUBE | Team building

THINK WITH GOOGLE | Video

JOUST | Branding

ABOUT ME


Clients + Brands