Al Nicolini

Think with Google + Katie Couric

As part of “Future Ready”, a series that explores changing behaviors and new developments in the digital space, our team co-wrote, shot, and edited interviews with global industry leaders hosted by iconic journalist Katie Couric. And this time I got to be onsite :)

Think with Google videos

Concepting and creative direction for an original video series where Google experts explain their takes on YouTube’s most searched marketing topics.

YouTube Ads website

Creative and UX direction for Youtube.com/Ads, which included re-imagined UX and content strategy, along with updated branding and photography – all while finding consensus from dozens of creative and marketing stakeholders across two separate brands teams.

Google Marketing Live: TL;DR

Based on learnings from GML 2022 and audience insights, we created “TL;DR” – a series of intimate and snackable videos, featuring real Googlers explaining the latest and greatest in Google Ads, launched at GML 2023.

Spoiler alert: it’s A.I.

Joining an army of more than 80 creatives, managers, and editors, we pitched, scoped, designed, wrote, animated, shot, and edited 23 videos including a handful of keynote intros, in a tight timeline. Within the first month after launch, our videos had earned a 237% lift in views over the previous year, along with a 141% uptick in average view time.

Google User Experience Research campaigns

Creative and UX direction for website, character library, and global campaign assets aimed at reaching a broader and more diverse pool of candidates for participating in product research studies.

Google Lens app store

Creative direction for the Google Lens app page in the Play Store, including imagery and description copy.